Belarusbank rated one of the most expensive brands of the world

A reputable international financial edition The Banker (publisher of The Financial Times Ltd.) released The Top 500 Banking Brands rating in February 2014. For the first time ever a Belarusian banking brand, Belarusbank, was recognized one of the most expensive. The main factor of valuation is brand awareness as well a number of indicators such as international business activities, retail and corporate business, insurance, asset management, investment banking and plastic cards transactions.

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Reference: Belarusbank brand stands 480th on The Top 500 Banking Brands list with the estimated value of 159 million U.S. dollars.
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