The Organizing Committee of the Choice of the Year international festival competition, based on the marketing research of consumer preferences, the opinion of the expert council, the advertising commission, the jury and the organizing committee of the competition, named Belarusbank leader in Bank No.1 nomination in Belarus. The award of the festival competition - Choice of the Year 2013 medal - will be handed out during the ceremony which will take place in Minsk on December 12, 2013. It is the sixth time Belarusbank gets the award.
Reference: the Choice of the Year international festival competition in Belarus started in 2002. It is a nationwide annual project aimed at determining and promoting the highest quality and best-known goods and services in various commodity categories in the Belarusian market. The main purpose of the project is the integrated assessment of the quality and popularity of a particular product or service among consumers and professional experts in order to select leaders in each nomination. The project was initiated by Festivals International (USA) and European Marketing Foundation. As of today representative offices of the Choice of the Year are opened in the Ukraine, Kazakhstan, Belarus, Kyrgyzstan, Uzbekistan and Moldova.
Belarusbank Press Service