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14.10.2019

Belarusbank awarded at the first Effie Awards Belarus

World's most prestigious award ceremony in the area of marketing efficiency, Effie Awards Belarus, was held in Minsk for the first time. Association of Communication and Marketing Agencies received the right to hold it in our country.

Country's largest bank won a bronze award in the "Banking, Financial and Insurance Services" category for the "New Approach in Service Organization – Clubs" project.

"The purpose of participation in such a prestigious award ceremony is to show that Belarusbank is changing. And the award received by our team shows that our bank and the changing market speak the same language – the language of professional competence and success, said Deputy Chairman of the Board Alexander Egorov at the official award ceremony. – At the end of the ceremony we saw the best creative ideas and cases submitted by state-owned and private companies. It demonstrates that they are ready to change, and therefore, the country is ready to change as well".

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Altogether competitive program of Effie Awards Belarus 2019 included 23 product categories and 15 special categories, as well as 4 Positive Change categories. The point of such a division into categories is to study marketing efficiency in all the possible business situations. Projects implemented in Belarus within the last 2 years were admitted for participation in the award.

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Effie Awards Belarus is aimed at identifying and awarding on an annual basis the most effective efforts in marketing communications implemented at the Belarusian market. Effie Belarus award will contribute to enhancing the efficiency of the use of marketing resources by companies and determining marketing tools efficiency, plot correct vectors for brand's future marketing policy.

The award is known around the world since 1968 as the gold standard of marketing efficiency and as a symbol of achievements in the industry. Awards are presented in 47 countries, on 5 continents and at worldwide level. This year Effie celebrates its 50th anniversary, and Effie Belarus became the 53d program in the Effie network.

Effie Awards sought after by international brands and agencies every year are world-famous as the gold standard of marketing efficiency and as a symbol of achievements in the industry. Effie Awards honors ideas that really work proving marketing communications efficiency for business development.

Communication Department

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